How to Track Clicks on a Link Like a Pro

Andrej
Andrej Published on May 24, 2024

When it comes to effective marketing campaigns, there’s nothing more important than knowing how to track clicks on a link.

Whether you are running an email marketing campaign, or creating brand mentions for your website ranking, or launching a social media ad; you must have a budget-friendly link tracking tool in your toolbox. It will not only help you evaluate your marketing efforts but also help you find the exact source from where you are getting most conversions.

This means higher ROI as you will know if the sales are from Google ads or the referral mentions. But more importantly, you will get significant insights like pixels tracking, sales channels evaluation, deep linking, customer retention data and other details that most of the beginner businesses often overlook.

In this post, we are going to discuss how exactly you can track clicks on a URL and the best way to set it up. Let’s begin!

Why should you track clicks on links?

Before we start our quick guides, here are some actually important reasons to help you decide if you need the links tracking tool or not.

Measuring marketing campaigns - Monitoring the effectiveness of your links will help you know which one of the strategies create the most buzz. One good example of this is one of our clients who tried selling music instruments by $3000+ worth of Google ads only to realize it was referral mentions on music guides that brought them the sales. The problem is that free tools like Google analytics don’t offer the data we just discussed in the introduction section.

Understanding user behavior - Tracking insights like customer retention will help you study customer lifecycle and the nitty-gritty that will expand your sales with less expenditure.

Content and campaign optimization - Things like device targeting or geo-targeting equip you with better optimization strategies. This means something as simple as deciding your hosting service provider for your blog, or the supplier warehousing for your business will be much simpler.

Easier segmentation and ROI improvement - Pixel tracking is another feature offered by link tracking tools. You can track events for campaigns like Facebook ads. This feature is also helpful if you want easier Facebook segmentation, i.e. dividing each ad group based on behavior, demographics, and so on.

How To Track Links with Linkhero?

Unless you want to rely on an expensive URL tracking tool or rely on Google analytics, Linkhero is the best choice for you.

Linkhero is a link tracking tool that will help you create branded tracking links in the easiest way possible. Here’s a step-by-step guide on how to use Linkhero to track your links:

Step 1: Sign Up for LinkHero

Linkhero Homepage Screenshot

Sign up and create your Linkhero account by entering the quick details. Choose from whichever plan suits you the best based on your requirements.

Step 2: Paste Your Link

Paste your link

After signing up, you’ll be led to the main homepage where you can see the dashboard. And this is where you will realize the tons of insights that will be changing your marketing efforts forever.

Next, you need to enter the URL that needs to be shortened for tracking. You can choose either of the options highlighted in the screenshots above.

Step 3: Selecting the Filter

Selecting the Filter

You can also bulk enter the links using the "Multiple" option. Once you’ve entered all the links to be tracked, click on the Filter icon.

Step 4: Customize the URL Tracking Details

Customize URL Tracking Details

Once you’ve clicked on the filter icon, you’ll be getting the options where you can enter details such as the custom domain name, redirect as, description tag, set expiration, etc.

You can customize these details for your URLs before tracking them.

Step 5: Shorten the Links

Shorten the Links

Once the parameters have been set, click on the "shorten" button. You will get the ‘Links have been shortened’ pop-up.

Step 6: Check Statistics

Check Statistics

You can view the link statistics by clicking on the three dots next to the desired shortened URL and selecting the "Statistics" option. This can be done right from the home page/dashboard.

Step 7: Get hands on real time customer data

Get Customer Data

And with this you are all set to track clicks on a link and know your revenue sources. You can view details such as:

Summary - This tab shows you the click rate per date.

Countries & Cities - This tab shows you the geographical details of the users who are viewing your links along with the number of clicks in each country or city.

Platforms - Shows the platform details like Windows, Mac, Linux, Android and iOS.

Browsers - This tab presents the browser details from which the links were accessed

Languages - This shows the language used while accessing the link

Referrers - This tab will show you if the URL has been referred in any of the social media platforms like Facebook, Twitter, Instagram or Linkedin

Conclusion

So this was our quick guide on how to track clicks on a link. If you have a personal blog, you can continue with Google insights if it's only for a hobby. For SaaS based websites, revenue-blogs, or eCommerce stores, we’d recommend using a good URL shortening and tracking tool like Linkhero.

Unlike the popular options designed for commercial purposes, we tailored each of our pricing plans to ensure that you get the best bang for your bucks.

The ability to make data-driven decisions to boost your content, campaigns, and overall online presence is a huge win for customer-facing businesses. It can take your customer interactions and long-term profits to the next level.

Linkhero provides detailed information and insight into the performance of your links, making it a great tool for tracking click rates in real time. Lastly, while there are other monitoring systems in place, Linkhero stands out for its simplicity, real time reporting, and significant analytical capabilities.

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